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It Sure Beats Working

29 Quirky Stories and Practical Business Lessons for the First-Time Mid-Life, Solo Professional
by Michael J. Katz

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Nurturing Relationships to Boost Business

Return to Sender

New newsletter subscribers are like new employees in an organizations, (except they don’t steal office supplies). Welcome them with open arms, show them around, and pay them special attention in the first couple of months.

3 Reasons to Publish Now

Think waiting for all the things that make life hectic to settle down before sending off your e-newsletter?. . . .Michael Katz is here to explain why that is a BIG MISTAKE.

Familiarity Breeds Clients

You can try to convince the world at large that you’re the best, or you can focus on performing for the people who are already pre-disposed to believing.

Give It Away Marketing

Giving away free, no-strings-attached value to clients and non-clients is a fantastic way to make your business stand out.

Put Your Newsletter on Shuffle

If you ask expert electronic newsletter developer, Michael Katz, he’ll tell you that just like listening to your music, putting your newsletter on shuffle is the best way to engage your clients.

About Michael Katz

Michael Katz - Blue Penguin Development

As Founder and Chief Penguin of Blue Penguin Development, Inc., Michael is a recognized expert in the development of electronic newsletters, and helps clients significantly increase sales by showing them how to build on their existing relationships.

Since launching Blue Penguin in 2000, Michael has been quoted in The Wall Street Journal, The New York Times, Business Week Online, Bloomberg TV, The Boston Globe, The Boston Herald and other national and local media.

He is the author of three books, and has published over 200 issues of his "E-Newsletter on E-Newsletters," a biweekly with 7,000 passionate subscribers in over 40 countries around the world.

Michael has an MBA from Boston University and a BA in Psychology from McGill University in Montreal. He also has a second degree black belt in karate (Kempo), a first degree black belt in parenting (three children), and is a past winner of the New England Press Association award for "Best Humor Columnist."

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