SBTV.com offers extensive video commercial placement throughout the site, allowing targeted message delivery in a highly compelling format. A commercial spot running on SBTV.com is a seamless way to communicate with our small business audience in a contextually rich and interactive environment. Integrating client advertising before, during or adjacent to SBTV.com video content drives conversion by creating an engaging user experience and deep interaction with users. Leverage your existing broadcast executions online to create message consistency across all media.
Placements are available throughout the site:
- SBTV.com main player window prior to the Daily News feature.
- Daily News attracts loyal, repeat visits by bringing relevant news and information to busy business owners on a daily basis.
- Homepage windows adjacent to news screen
- Specific content channels, including
- Franchising
- Green Business
- Legal
- Marketing
- Money
- Real Business
- Reinventing Your Career
- Technology
- Wellness in the Workplace
- Women
- …and more
On a ROS basis
Opening & Closing billboard opportunities are available for content sponsors.
Home Page
Banner placements here position your brand within the highly trafficked HomePage, and on the same page as the Daily News, the only daily updated news and information broadcast source online for small business viewers. Put your brand at eye level with small business owners proactively searching for news, information and solutions to their everyday challenges.
Channel Specific/Content-Specific Placement
Concentrate your message within our many editorial content-specific topic areas, providing maximum exposure and an extended engagement opportunity for your target audience. For example, a financial advertiser might choose to concentrate its message in the popular MONEY section. For help identifying specific content areas of greatest relevant for your specific needs, just give us a call or contact us by e-mail. SBTV.com also offers custom content solutions.
Run of Site
This option supports a broader strategy employed to reach a true cross-section of the SBTV.com audience small business owners during multiple site visits.
SBTV.com’s online newsletter, “Real People. Real Business”, features special editorial editions and industry highlights and is distributed monthly to over 100,000 opt-in viewers. The newsletter is an excellent vehicle to extend reach and frequency among the SBTV.com loyal audience of small business owners.
Advertising opportunities include:
HTML banner and display advertising Topic sponsorships (For example, Featured Sponsor identification of Marketing or Reinventing Your Career topics within the newsletter. Multiple topic choices are available.)
Sponsorship also available for Text Tips, daily text tips delivering relevant business tips to small business owners on a daily basis.
SBTV.com offers opportunities for both Exclusive and Non-Branded Program Sponsorships
Daily News Feature
Align your brand with the premiere editorial feature on SBTV.com to generate leads and build small business sales connections. SBTV.com is the only online video news broadcast source for the small business market.
Daily News from SBTV.com is delivered to a broad audience via www.sbtv.com/mobile Business owners receive updated Daily News anytime, anywhere.
Headlines to various news stories are presented on the SBTV.com main homepage to all visitors to the site. These headlines attract viewers seeking out the newest and most relevant stories.
Daily News has broad appeal and a loyal audience, with video news capturing audience attention and keeping viewers on the page.
Daily News programming and segment sponsorships are available.
Pre and post roll video advertising is available.
Product placement is available.
Custom Programs
SBTV.com has experience developing specific sponsored video show programming. New shows are typically produced bi-monthly or monthly, and may include multiple advertising opportunities including sponsor identification, video ad insertion, and sponsor guest appearances. Sponsor an existing show format or develop a custom show.
Tech Tactics
This SBTV.com show features a 15 minutes news magazine format show emphasizing the latest in technology tools for small business. Show sponsorship includes lead in and out advertising, video advertising insertion during show, and brand exposure throughout the show.
Power Lunch With Susan
This 1/2 hour weekly show features successful small business owners sharing their stories and success tips with SBTV.com CEO and small business celebrity, Susan Solovic. Show sponsorship includes lead and out advertising, video ad insertion during the show and brand exposure throughout the show.
Flexible sponsorship elements, including opportunities to distribute shows on sponsor site.
Contact SBTV.com to discuss solutions that will work for you.
SBTV Live! Interactive Video Web Events
Monthly real-time half-hour events where expert panelists discuss topics relevant to small business owners.
Viewers interact with panel via email or phone
Viewer registration and follow-up database communication opportunities
Programs are archived on Event Channel and include active chat room discussion for audience interaction
SBTV Presents!
SBTV.com can bring advertisers directly to major Conferences for the small business community. Sponsor interactive on-location events with pre-taped program content that supplements the theme of major Conferences for the small business market across the country.
Advertisers receive placements around all produced materials including:
- SBTV’s event landing page
- Conference association’s web site
- Interviewee’s web site
- "Face to Face" communication opportunities with conference attendees
Content Licensing
SBTV.com has flexible solutions to allow distribution of SBTV.com video segments direct to advertiser sites.
In addition to traditional online advertising opportunities, SBTV offers our client partners various interactive opportunities to engage and establish “deep” relationships with their sales prospects. SBTV marketing opportunities allow agencies to present “out-of-the-norm” strategic solutions to meet client goals. Our most popular and successful custom opportunities for consideration include:
SBTV sets-up traveling television studios at most of the key small business conferences and provides attendees with an opportunity to be interviewed by an SBTV anchor in our studio. These spotlight interviews air on a dedicated event landing page on SBTV. Several also air on SBTVs homepage. On average, traveling booths attract 20-50% of attendees.
Sponsoring this booth provides the following benefits:
- Exceptional one-on-one relationship building occasion with each small business attendee that visits the studio.
- An opportunity to distribute the sponsors sales literature
- Signage at the studio conference booth
- Advertising message associated with spotlight interviews when they air as well as on the event landing page.
- SBTV also produces a feature story about the event itself which airs on SBTV and in most cases, also on the association’s website. Includes advertiser’s message.
SBTV.com’s integrated Internet and live conference advertising package provides the opportunity to personally touch up to 175,000 small business owners at premier small business conferences around the country. All for less than a trade show budget. In addition, these small business association conferences provide SBTV.com a gold mine of special feature programming, which is then viewed by 7.5 million small businesses online. After the event, special conference programming and attendee "Spotlight Interviews" air on a dedicated event landing page, SBTV.com’s home page and on association Web sites for far-reaching viewership.
Does your company host a small business awards competition for your current or prospective customers? SBTV can develop a feature program to run on our Real Business channel based on the competition.
The program includes footage from the awards ceremony and interviews with your company leadership and award winner.
Interested in learning more about you small business customers? SBTV conducts custom surveys and solicits feedback from our small business audience. What would you like to know?
Ask us how easy it is to execute your own poll. We’ll customize a question or section for you.
The experts on the SBTV.com production team are experienced and can produce multimedia material exclusively for your needs, often at 20%-40% less than current market rates.
- Streaming media commercials
- Corporate videos
- Web site content, utilizing state of the art streaming media/Macromedia Flash technology
- Internal or external sales or training materials
