Demographics

Decisions Makers	61% Own a business
	81 % Top Management

Business Size	58% - less than 25 employees
	27% - 25-50 employees
	15% - more than 50 employees

Age of Business

Average of 4.2 years

Annual Revenue	37% - less than $500,000
	34% - $500,000-$1 million
	16% - $1 million-$5 million
	13% - $5 million plus

Source: Survey of 70,000 SBTV viewers conducted by Laughlin and Associates.

Monthly Unique Users

850,000 – 950,000

Monthly Page Views

7,000,000 – 9,000,000

Average Click-thru Rate

2.1%

Average Site Visit

24 Minutes

Viewer Retention Rate

65%

Source: Google Analytics

Viewers Plans	Increase Business Travel	80%
	New Computer Purchases	52%
	Shop for Office Supplies	48%
	Software Purchase
	Trade Stocks Online	60%

Online Shopping Habits	Shop for Computer Software	48%
	Shop for Computer Hardware	52%
	Shop for Office Supplies	57%
	Shop for Business Services	40%