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Public & Media Relations


	First Impression



	Public Speaking



	Customer Service



	Media Relations



	Restaurants, Small Businesses Offer Marketing Incentives
	A new premium called Dining Dough promises to help small firms stretch their marketing budget.


	Contests & Promotions
	And The Winner Is.....Contests can be a useful marketing tool to bring attention to your business, attract new customers, and increase sales. They can also be a way to step into legal trouble if you are not careful. Attorney Cliff Ennico discusses how to keep your small business contests legal.


	Small Business Marketing Materials That Educate
	Marketing Materials That Educate. With so much competition in the marketplace, your firm needs to stand out against the others. John Jantsch discusses what to include in your marketing kit and how to tell your story. (step 3 of 7 marketing steps)


	Share Your Knowledge
	Delia Passi says empower your women customers with information. Women appreciate a salesperson that is knowledgeable and secure, but not arrogant. Your confidence should result from having in-depth knowledge and mastery of both your products and services and her needs and concerns.


	Seek To Understand
	Delia Passi of WomenCertifed and author of Winning the Toughest Customer explains the need to really understand your female customers for successful business relationships.


	Talk The Talk
	Delia Passi explains the difference in the way men and women communicate. Understanding this difference can help create more successful business relationships.


	Keep Marketing in the Budget
	Marketing should not be considered a frivolous expense when times get tight.

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