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Entrepreneurial Small Business
Lead Conversion
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John Jantsch, the Duct Tape Marketing, outlines the steps to convert leads into sales.
About Entrepreneurial Small Business, 2nd Edition
Today more than a quarter million students are taking courses in entrepreneurship and small business. One of the most exciting textbooks supporting these student entrepreneurs has come out in its second edition, McGraw Hill Entrepreneurial Small Business. The authors of this widely anticipated textbook are Jerome Katz, the Coleman Chair in Entrepreneurship at Saint Louis University and Richard Green of Webster University. Their text has only been out two years, and is already used in more than 100 colleges and universities in North America, as well as dozens of schools overseas.
Chapter 1: Introduction
Entrepreneurial Small Business - Introduction
The authors of this widely anticipated textbook are Jerome Katz, the Coleman Chair in Entrepreneurship at Saint Louis University and Richard Green of Webster University.
Ten Start-up Mistakes - Watch Out!
Learn the top ten mistakes start-up operations can encounter.
Cultivating Entrepreneurism Among Teens
Kids 14-19 years-old are likely to hold the key to the newest and brightest business ideas in America.  See how getting back to basics could inspire your business. 
Chapter 2: Ethics
Disaster Recovery Planning for Small Business
Any business can be impacted by an emergency, such as a storm, flood, fire, or terrorist attack. Developing an emergency preparedness plan can be relatively easy and affordable.
No More Awkward Introductions
Get practical busienss etiquette advice from etiquette expert Syndi Seid.  After this you'll never be at a loss for words- plus you can impress your friends and colleagues!
Chapter 3: Entrepreneurs
Time Management Using To Do Lists
To-do lists are essential when you need to carry out a number of different tasks or different sorts of task, or where you have made a number of commitments. This segment offers some techniques for managing your must-do list.
Family Formula for Success
An 85-year old Missouri grandmother turned a family formula for salad dressing into a profitable product.
Chapter 5: Part-Time
Selling Internationally on eBay
Online and Across the Globe. Attorney Cliff Ennico provides key points to selling internationally on eBay to maximize profits and avoid problems.
Legal Issues for Home-Based Businesses
An entrepreneur’s home can be a great base from which to launch a business. But there are legal issues to consider when starting a home-based enterprise.
Chapter 6: Full-Time
Franchising Is a Recipe for Success for Confectionery
Dan Able has been turning chocolate confections into cold cash for more than 20 years. Now he is expanding his candy business. See how franchising is allowing one man to share his recipe for success and expand his brand throughout the country.
OnticEngineering Ted Allred
Ted and Theresa Allred have turned a small southern California company started by their father into a $20 million dollar enterprise.
Chapter 7: Strategy
Aliza Sherman, Cybergrrl, Shares Internet Marketing Tips
ALIZA SHERMAN Sherman, founder of Eviva.net shares savvy Internet marketing tips to help boost traffic to you site. Niche marketing may be one way to reach new customers.
Creating Your Core Message
Creating Your Core Message. Find a way to differeniate your business in the crowded marketplace. (step 2 of 7 marketing steps)
Chapter 8: BP
What to Worry About When Investors Come A' Calling
Your Business Plan: Great do's and don'ts for entrepreneurs seeking investment capital. Presented by business attorney Cliff Ennico.
Business Plan Help for Small Businesses
Need help with your business plan?
Chapter 9: Marketing, Price & Product
Small Business Market Research Tips
Ask the right questions for successful market research and learn about your important customers.
An Entreprenuer Gets a Second Career and a Government Contract
Dentist turned inventor, Howard Writght is whetting the whistle of consumers worldwide.  He shares his story on how he won over contracts with the federal government and other national organizations with his invention. 
Chapter 10: Marketing, Promotion & Sales
Tips on Marketing for a Small Business Trade Show
Trade shows and business events offer opportunities to market your business. Here are some tips on getting the most exposure for your firm on the exhibit floor.
Lead Conversion
Lead Conversion. Learn how to convert a lead into a client -- without selling. (step 5 of 5 marketing steps)
Small Business Marketing Materials That Educate
Marketing Materials That Educate. With so much competition in the marketplace, your firm needs to stand out against the others. John Jantsch discusses what to include in your marketing kit and how to tell your story. (step 3 of 7 marketing steps)
Chapter 11: Distribution & Location
Shopping Center Leases For Small Business
Before You Sign. Attorney Cliff Ennico provides information on the terms in a shopping center lease. (part 1 of 2)
Tips to Build an International Business Site
The Whole World Or Bust! Building a Website To Go Global, with tips provided by Larel Delaney, founder of www.globaltrade.com.
Chapter 13: Accounting & Financials
Calculating Small Business Start Up Costs
One of the toughest things in starting a business is figuring out what the costs are going to be.
Small Business Accounting Tips
Take Some of the Agony Out of Small Business Accounting
Chapter 14: Cash
Make Sure You Have a Sound Credit Policy for Your Business
Establishing a solid credit policy is important to your bottom line. Learn what you should do to expand your customer base and limit losses.
eBay Avoid Bad Buyers
There are some steps eBay sellers should take to limit risk from "bad buyers".
Chapter 15: Financing
It Takes Money to Make Money
Bakeries are not the only small businesses that need dough, but many entrepreneurs don't know how to raise capital.
Starting and Growing a Business on Credit Cards
DISTRIBUTORS OF SEAFOOD P&G TRADING Starting 11 years ago with just credit cards, two partners now run a $12 million seafood business that buys from 53 countries.
Chapter 16: Risk
Legal Protection for Small Business Owners
Tighter Than Fort Knox? How do you protect your business legally? Attorney Cliff Ennico offers some simple steps to help reduce your chances of a lawsuit and protect your personal assets.
Preventing Employee Theft in Your Small Business
To Catch A Thief: Preventing Employee Theft. Your business can be robbed of everything including office supplies, inventory, technology, and cash. Here are some suggestions to protect your firm's assets.
Chapter 18: Legal
How to Choose the Right Business Structure
Wondering what business structure to choose? Here are some suggestions from business attorney Cliff Ennico.
PROTECTING YOUR COMPANY OR PRODUCT NAME
What's in a Name? Here is some advice on protecting your company or product name from infringement.
Avoiding Contract Disputes (part 1 of 2)
Business Attorney Cliff Ennico outlines the essential information to include in a contract or a more simple letter of agreement that will help to ensure good working relationships with your customers or other business associates. (part 1 of 2)
Chapter 19: HRM
HOW TO FIRE A PROBLEM EMPLOYEE
Practical insights for any manager in the process of terminating a problem employee.
Tips For Keeping Your Employees Happy
Here are inexpensive benefits to help you keep good employees from moving on.
Hiring Your First Employee (part 1 of 2)
Help Wanted For The New First Time. Attorney Cliff Ennico discusses how much your first employee will cost your company.
Chapter 20: Success & Closing
Retirement Considerations Interview
Recent surveys have revealed that less than 20% of small business owners have retirement plans in place- this segment offers tips on what you need to consider.
Living Trusts and the Small Business Owner
If your family depends on your small business for financial support, a living trust can protect your assets.
Dissolving A Corporation - A Legal Guide
Can't I Just Skip Town? Attorney Cliff Ennico describes the steps in dissolving a corporation and explains why you need to follow the legal procedures.
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