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Delia Passi
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Empower your women customers with information.
Become WomenCertified ®
Delia Passi Videos
Selling to Women
Selling to Women. Delia Passi discusses the difference between marketing and selling to women. Learn how men and women differ biologically and socially in the buying process.
Delia Passi: The Women Certified Program
Women Certified. Delia Passi, CEO of MedeliaCommunications, discusses how you and your staff can become women certified and how it will benefit your enterprise.
Seek To Understand
Delia Passi of WomenCertifed and author of Winning the Toughest Customer explains the need to really understand your female customers for successful business relationships.
Share Your Knowledge
Delia Passi says empower your women customers with information. Women appreciate a salesperson that is knowledgeable and secure, but not arrogant. Your confidence should result from having in-depth knowledge and mastery of both your products and services and her needs and concerns.
Talk The Talk
Delia Passi explains the difference in the way men and women communicate.  Understanding this difference can help create more successful business relationships.
Gathering Information
Delia Passi explains the importance of gathering information to position your product or service to meet a woman's needs
Importance of Winning the Toughest Customer
How long does it take for you to introduce yourself to a client, customer, or prospective business partner? You say hello, smile, tell them your name, and extend your hand...If the person you’re meeting for the first time is a woman, she’ll have already decided whether or not she’s going to be comfortable doing business with you.
The Commitment
You have the commitment - what next? Delia Passi explains how to keep women customers.
Fill The Need
Delia Passi shows us how to fill the need for women consumers. As a product or service provider it’s your job to identify her needs, preferences, challenges and experiences early in the sales process and throughout the course of the sale.
Closing The Deal
No matter who you’re selling to, or what you’re selling, every sales professional is looking for the right formula to close the sale. Closing a sale with a woman is like reaching an agreement. It may sometimes feel that closing a sale with a woman is challenging, but really, it’s just a different process. Delia Passi shares her tips for closing the deal with women.
Targeting Women
Targeting Women. Women make purchasing decisions differently than men. Delia Passi discusses how to successfully sell your product or service to women. From your initial greeting to closing the deal, there are several important keys to success.
The Encounter
First impressions are formed in less than a minute. Remember that the sale begins before you say hello. Are you surroundings inviting? Is she greeted when she walks in the door? What about you? Are you well dressed and groomed? Delia Passi discusses how to make a great first impression.
Come To An Agreement
Don't close - come to an agreement with your female customers to make them feel good about this commitment. Reassure and reinforce benefits as solutions. Delia Passi tells us that asking for a commitment from her takes nothing more or less than reassuring her that your “agreement” will meet her needs.
About Women Certified
WomenCertified ® is the solution for women in search of a better buying and service experience. For the sales and service professional, WomenCertified ® is a proven training and certification program and membership website, rich with resources to help professionals increase sales through more effective communication, appreciation and an enriched customer experience.

What WomenCertified ® is to Certified Members:
  • A unique and proven training program proven to give service and sales professionals new insights and skills for selling products and services to women customers.
  • A lead generation tool to connect professionals with female consumers who are seeking a better purchasing and service experience.
  • A customer feedback system designed to build referrals and share appreciation.
  • A membership that connects you to sales tools, marketing tools, best practices, articles and forums, all designed to help you increase your bottom line and your customer satisfaction.
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