Retailers & Owners Try Social Media Marketing

Small business owners and entrepreneurs are reaching millions of people with their business brand in 140 characters or less: Twitter!  According to recent research from eMarketer, there will soon be about 18 million U.S. adults who access Twitter monthly. Usage is expected to reach 26 million U.S. adults in 2010.   An exclusive interview with one of Twitter’s co-founders provides small business owners with tips in this video.

 More than 56% of marketers plan to incorporate social media into their businesses next year, according to the Center for Media Research.  Many savvy business owners and entrepreneurs in the SBTV.com community already seeing amazing results and we’ve got their stories!

SBTV.com is constantly developing social media resources to help small business owners and self-employed professionals stay ahead of the competition including this video case study of successful small social media entrepreneurs!  

Website Security Fears May Impact Your Online Enterprise

How comfortable do consumers feel using your small business website? According to a recent Marketing Sherpa study, fifty-three percent of consumers worry about sharing personal information — especially when it comes to sharing information with smaller Web sites and businesses.

E-tailers and small business owners with a Web site should establish professional privacy and disclosures policies relating to customer information to boost consumer confidence and to increase conversions. Unfortunately, for a large number of small businesses, creating and maintaining a privacy policy is not something they how to do correctly.

Stop and examine what information and policies you have to assure visitors to your site. Research from TRUSTe indicates fifty-six percent of small business owners have no privacy policy in place.  Even worse —the study revealed that one-third of small businesses admitted that they cut-and-pasted a privacy policy from another Web site into their own site.  Not only can this damage your own business and the business you steal a privacy policy from, but it is also creates a risky situation for your site visitors.

Eco-Friendly Holiday Promotions to Boost Business