One eCommerce strategy that could lead to 30 percent more sales in your small business are coupons. According to a new survey by Harris Interactive, 30 percent of adults that use the internet will not buy from an online store unless they have a coupon while 22 percent will go to another store that does offer coupons and another eight percent will wait until a coupon is available before they make a purchase.

Entrepreneurs Offer American Businesses “Made in the USA” Certification

One couple started a business that they believe will give “Americans an opportunity to turn things around, to help one other, to rebuild our beloved country and to make this Nation great again, together, as Americans.” What are they doing? Adam Reiser and Julie Dennison Reiser started Made in USA Certified, Inc., a third party, independent certification service that verifies that companies and products that make the claim of Made in USA or Product of USA are actually made and produced in the United States.  

Tough Traveler is a small business that has been manufacturing their products in the United States for the past 39 years.   Tough Traveler President Nancy Gold says that Made in the USA Certified, Inc. shares her company’s philosophy of the importance of manufacturing products here in the USA versus overseas. “We are watching the number sales go up to consumers who are looking for products that are USA made,” says Gold. Her hope is that consumers who want to help American small business owners will choose to buy their holiday gifts from small businesses like hers that are keeping jobs and money here in the United States. Gold says that Made in the USA Certified gives consumers piece of mind and is helping attract more online shoppers to her products.