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Jaynie Smith
Customer Surveys And Feedback In Small Business
Most business owners think they know what their customers think and want.  They also believe they understand their competitve advantage.  Jaynie Smith, an expert on defining competitive advantage tells SBTV.com's Susan Wilson Solovic, most CEO's don't know what their competitive advantage is.  
Market Research Tips for Small Companies
When it comes to sales, what's your tie-breaker? What are the three most important things to your customers? Jaynie Smith, President of Smart Advantage, discusses how to find these answers through marketing research and the ROI of unbiased research.
Your Small Business Competitive Advantage
Why us? Do your sales people know the answer to this question? What's your competitive advantage that has nothing to do with price? Can your sales people make the case to get the sale? Learn why Jaynie Smith says sales people are made - not born - and how to arm your sales force with the tools they need to successfully sell your competitive advantage.
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